What about COVID-19?

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The safety of our business community is our highest priority.  COVID-19 remains a rapidly moving and fluid situation and we will continue to monitor developments and take further actions as appropriate.  The Frisco Conference Center & Embassy Suites Hotel are our hosts for our Executive Summit & Awards Event on May 3-4, 2021.  These facilities are subject to Hilton’s program to deliver an industry-defining standard of cleanliness and disinfection in Hilton properties around the world.  For those attending our event in person, we will provide for all social spacing, face masks, and hand sanitizer as may be appropriate at the time.  We will be working closely with our hosts to assure the safest environment for our valued guests.

In the meantime, based on COVID-19 guidance from the CDC and Texas Governor, our deferral from 2020 to May 3-4, 2021 is providing us with additional time to create some great enhancements to our program.  We have extended our Award nominations to August 1, and are conducting most nominee interviews by remote video.  We are continuing to add new speakers and features to our event, such as Drew Pearson leading one of our afternoon Executive Summit workshops on the pursuit of excellence in sports and in business.

Virtual Expansion – We are also adding a significant online component for May 2021 to make this an even bigger and better event — accessible by many business leaders and supporters throughout Texas and beyond who may not have been able to join us in person under the best of circumstances.  We are rapidly developing features that will allow remote participants to engage with our in-person event well beyond simply watching.  For sponsors, this is a great opportunity to expand your reach as an added benefit without additional cost.

As with the “Big Game” in football, the players on the field and the fans inside the stadium are certainly important.  But the audience outside, watching remotely on television and online from anywhere in the world, is by far the biggest potential audience.  Whether in person or online remotely, our 2020-21 event on May 3-4, 2021 is certain to be a unique and memorable event.

We believe that as a result of the catalyst for creativity dictated by COVID-19, we are going to have an even more exciting event that you won’t want to miss!  We invite you to help us make it happen.